The Instagram Project – Provocative Jokes
The Instagram Project: Provocative Jokes, 2020
The work is a hanging structure in physical space. Due to Covid-19, this hasn’t been realised yet. This is a flattened prototype for reference.
The Instagram Project is a constellation of works looking at the Instagram images that knowingly or not participate in the construction and consumption of the Chinese as a spectacle of ‘the other’ yet often mistaken as the societal reality.
With a satirical and analytical approach, the project takes the images (and the words accompanying them) out of Instagram, dissect, alter, and repurpose them to create new meanings and contexts. Each work within the project tackles a certain type of images with a specific method, undoing the underlying ethnocentric value judgements that fuel the popularity of them.
In Provocative Jokes, a handful of the numerous Instagram jokes made at the expense of the objectification of real people are deconstructed, each broken into three parts – people, words, captions. The flicking through jokes, readily to be laughed at, are turned into separate entities demanding viewers’ attention and thinking, making up their own minds on what is at stake with these secret pleasures.