UA-108003947-2
Yuxin Jiang
姜宇欣



The Instagram Project 
(Work in Progress)
The Instagram Project is a constellation of works looking at the Instagram images that knowingly or not participate in the construction and consumption of the Chinese as a spectacle of ‘the other’ yet often mistaken as the societal reality.

With a satirical and analytical approach, the project takes the images (and the words accompanying them) out of Instagram, dissect, alter, and repurpose them to create new meanings and contexts. Each work within the project tackles a certain type of images with a specific method, undoing the underlying ethnocentric value judgements that fuel the popularity of them. Quirky Science Questions and Provocative Jokes Deconstructed are two works from the project.

Quirky Science Questions

A set of unexpected science questions devised based on images and video clips from Instagram. The reading of the images shifts as they are given a new function, liberating them from the narrow-minded. The questions are produced in collaboration with Theodora Ntoka, an education researcher with a quirky scientific mind.

Provocative Jokes Deconstructed

Nine of the numerous Instagram jokes made at the expense of the objectification of real people are deconstructed, each broken into three parts – people, words, captions. The flicking through jokes, readily to be laughed at, are turned into separate entities demanding viewers’ attention and thinking, making up their own minds on what is at stake with these secret pleasures.

Quirky Science Questions Worksheet, Risograph Prints 


Dummy of Quirky Science Questions pamphlet


Provocative Jokes Deconstructed
Presentation forms vary from real life hanging backdrops and vinyls on the wall
in physical space to old-fashioned floating adverts in digital realm.